Image Source: David Castillo Dominici / FreeDigitalPhotos.net “If you get a bad review, it’s because someone outside your target audience has found your book and gave it a shot. It’s no reflection on them as a reader, and no reflection on you as a writer. If, as an author, you don’t understand this, your writing will suffer, because you’ll be writing not to get bad reviews instead of writing to reward your target audience.” – John Locke The current consensus on whether or not authors should reply to a bad review is 'don't.' Some say don't even read them at all. I personally find myself torn between reading my (eventual - thinking positive here) reviews to see if there are repeated comments on certain aspects of my writing that might need improvement and ignoring them entirely to spare my feelings and my motivation. For a thought-provoking post on the subject, click here . And for a hilarious post on the subject, [click here... Update: Unfortunately, Melj...